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TuckerTub · Commerce · Live · 2024–26

Headless commerce for a farm-fresh Australian pet food brand.

A live Next.js storefront on WordPress and WooCommerce, covering catalog, editorial, wallets and Australian shipping, with full control over the brand.

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The product

TuckerTub homepage: unique-dog hero, consultation CTA, and the brand’s forest-green chrome
Raw dog food category on TuckerTub, with editorial intro and product photography
TuckerTub product page for Raw Turkey and Vegetable with weight variants, add to bag, and wallet marks
Our Difference editorial page on TuckerTub with brand photography and checklist

01

The brand was already the hard part

TuckerTub makes farm-fresh dog food in Victoria. The site has to feel like that, cream, forest green, photography that can carry a raw turkey formula, and still behave like commerce: variations, trial packs, a bag, wallets, and delivery rules that differ between Melbourne and Sydney.

A classic WooCommerce theme can sell. It cannot keep up with a brand that also runs nutrition consultations, a journal, and campaign pages without turning every launch into an engineering ticket.

02

Headless, not homeless

WordPress stayed. WooCommerce stayed. That is the point. The catalog, orders, and the people who already knew how to edit them did not move. Next.js 14 took the storefront: homepage, shop, PDP, difference, story, team, consultation, blog.

The contract is GraphQL (Apollo) for content and catalog reads, Woo REST for the writes that settle an order. Stripe Payment Intents, PayPal, and Apple Pay sit on that path. HubSpot, Mailchimp, Meta and TikTok pixels sit beside it, growth rails, not a plugin stack that paints in eight seconds.

Architecture WordPress stays the engine. Next.js takes the floor. Headless on purpose: editors keep WooCommerce. Customers get a storefront that can move with the brand.
  1. 01
    Merchandisers WordPress + WooCommerce

    Catalog, editorial, orders, shipping zones

  2. 02
    Storefront Next.js 14

    Pages, PDP, cart, consultation, SEO

  3. 03
    Contract GraphQL + REST

    Apollo on the storefront; Woo REST for commerce writes

  4. 04
    Money Stripe · PayPal · Apple Pay

    Payment intents, wallets, and Woo order settlement

  5. 05
    Growth HubSpot · Mailchimp · pixels

    CRM, email, Meta and TikTok without a plugin pile

Services

  • Headless WordPress commerce
  • Mobile + web applications

Stack

  • Next.js 14
  • WordPress
  • WooCommerce
  • GraphQL
  • Stripe
  • PayPal
  • Apple Pay
  • HubSpot

More work

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Want a product that has to work?

Book a call. Bring the constraint. We will tell you if we are the right studio, and stay if we are.

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More work