Insights
Notes from
the work.
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Before you add AI, prove the product needs intelligence
A practical readiness test for teams deciding whether AI creates durable user value, or an expensive demo.
6 min read
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RAG is easy to demo. Reliability is the actual product.
What changes when retrieval moves from a prototype into a system people depend on every day.
7 min read
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When headless commerce is leverage, and when it is overhead
A decision framework for teams considering WordPress, modern storefronts, and composable commerce.
5 min read
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The cost of a bench you never met
Why high-stakes product work fails when strategy, design, and engineering are handed between rooms.
5 min read
